:root{
  --red: #D42C2C;
  --red-deep: #B12020;
  --ink: #231F20;
  --paper: #FFFFFF;
  --bone: #F5F2ED;
  --bone-2: #ECE7DD;
  --rule: #231F20;
  --muted: #6B6361;

  --serif: "Fraunces", "Times New Roman", serif;
  --sans: "Inter Tight", -apple-system, sans-serif;
  --cn: "Noto Serif SC", serif;
  --mono: "JetBrains Mono", monospace;

  --maxw: 1440px;
  --pad: clamp(20px, 4vw, 56px);
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:var(--sans);
  background:var(--paper);
  color:var(--ink);
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
button{font-family:inherit;cursor:pointer;border:0;background:none}

/* ---------- Grain overlay ---------- */
body::before{
  content:"";
  position:fixed;inset:0;
  pointer-events:none;
  z-index:1000;
  opacity:.035;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='200' height='200'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/></filter><rect width='200' height='200' filter='url(%23n)' opacity='0.6'/></svg>");
  mix-blend-mode:multiply;
}

/* ---------- Reveal animation ---------- */
.reveal{opacity:0;transform:translateY(14px);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
.reveal-delay-1{transition-delay:.08s}
.reveal-delay-2{transition-delay:.16s}
.reveal-delay-3{transition-delay:.24s}
.reveal-delay-4{transition-delay:.32s}
.reveal-delay-5{transition-delay:.4s}

/* ---------- Top bar / marquee ---------- */
.ticker{
  background:var(--ink);
  color:var(--paper);
  font-family:var(--mono);
  font-size:11px;
  letter-spacing:.14em;
  text-transform:uppercase;
  padding:9px 0;
  overflow:hidden;
  border-bottom:1px solid var(--ink);
}
.ticker-track{display:flex;white-space:nowrap;animation:slide 38s linear infinite;width:max-content}
.ticker-track span{padding:0 28px;display:inline-flex;align-items:center;gap:10px}
.ticker-track .dot{width:5px;height:5px;background:var(--red);border-radius:50%}
@keyframes slide{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ---------- Nav ---------- */
nav.top{
  position:sticky;top:0;z-index:100;
  background:rgba(255,255,255,.86);
  backdrop-filter:blur(14px);
  -webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid var(--ink);
}
.nav-inner{
  max-width:var(--maxw);margin:0 auto;
  padding:18px var(--pad);
  display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:24px;
}
.brand{display:flex;align-items:center;gap:12px;font-weight:600;letter-spacing:-.01em}
.brand-cn{
  font-family:var(--cn);
  color:var(--red);
  font-weight:700;
  font-size:22px;
  line-height:1;
  letter-spacing:.04em;
}
.brand-en{font-family:var(--sans);font-size:18px;color:var(--ink)}
.brand-en::after{content:".";color:var(--red)}

.nav-links{display:flex;justify-content:center;gap:34px;font-size:13px;font-weight:500}
.nav-links a{position:relative;transition:color .25s}
.nav-links a::after{
  content:"";position:absolute;left:0;right:0;bottom:-4px;height:1px;
  background:var(--red);transform:scaleX(0);transform-origin:left;
  transition:transform .35s cubic-bezier(.2,.7,.2,1);
}
.nav-links a:hover::after{transform:scaleX(1)}
.nav-cta{justify-self:end}

.btn{
  display:inline-flex;align-items:center;gap:10px;
  padding:11px 18px;
  background:var(--ink);color:var(--paper);
  font-size:13px;font-weight:500;letter-spacing:.02em;
  border:1px solid var(--ink);
  transition:all .3s cubic-bezier(.2,.7,.2,1);
}
.btn:hover{background:var(--red);border-color:var(--red);transform:translateY(-1px)}
.btn-ghost{background:transparent;color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.btn .arr{transition:transform .3s}
.btn:hover .arr{transform:translateX(3px)}

/* ---------- HERO ---------- */
.hero{
  position:relative;
  padding: clamp(40px, 7vw, 80px) var(--pad) clamp(60px, 9vw, 120px);
  max-width:var(--maxw);margin:0 auto;
  overflow:hidden;
}
.hero-meta{
  display:flex;justify-content:space-between;align-items:center;
  font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;
  color:var(--muted);
  padding-bottom:22px;border-bottom:1px solid var(--ink);
  margin-bottom: clamp(28px, 5vw, 56px);
}
.hero-meta .live{display:inline-flex;align-items:center;gap:8px;color:var(--ink)}
.hero-meta .live::before{
  content:"";width:7px;height:7px;border-radius:50%;background:var(--red);
  animation:pulse 1.8s ease-in-out infinite;
}
@keyframes pulse{0%,100%{opacity:1;transform:scale(1)}50%{opacity:.5;transform:scale(.85)}}

.hero-grid{
  display:grid;
  grid-template-columns: 1.1fr 1fr;
  gap: clamp(32px, 6vw, 80px);
  align-items:end;
}
@media(max-width:900px){.hero-grid{grid-template-columns:1fr;gap:40px}}

.hero-headline{
  font-family:var(--serif);
  font-weight:400;
  font-size: clamp(48px, 8.4vw, 124px);
  line-height: .95;
  letter-spacing:-.035em;
  color:var(--ink);
}
.hero-headline .it{font-style:italic;font-weight:400}
.hero-headline .red{color:var(--red)}
.hero-headline .cn-inline{
  font-family:var(--cn);
  font-style:normal;
  color:var(--red);
  font-weight:700;
  font-size:.62em;
  vertical-align: 0.06em;
  margin: 0 .04em;
  letter-spacing:0;
}

.hero-side{
  display:flex;flex-direction:column;gap:26px;
  padding-bottom: 8px;
}
.hero-lede{
  font-size:17px;line-height:1.55;
  color:var(--ink);
  max-width: 42ch;
}
.hero-lede strong{font-weight:600;background:linear-gradient(transparent 62%, rgba(212,44,44,.18) 62%)}

.hero-actions{display:flex;gap:12px;flex-wrap:wrap}

.hero-stamp{
  margin-top: clamp(36px, 6vw, 68px);
  display:flex;justify-content:space-between;align-items:flex-end;
  border-top:1px solid var(--ink);
  padding-top:20px;
  gap:24px;flex-wrap:wrap;
}
.stamp-num{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.hero-route{
  display:flex;align-items:center;gap:16px;
  font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;
}
.hero-route .line{width:60px;height:1px;background:var(--ink);position:relative}
.hero-route .line::after{
  content:"";position:absolute;right:-1px;top:-3px;
  width:0;height:0;border-left:6px solid var(--ink);
  border-top:3.5px solid transparent;border-bottom:3.5px solid transparent;
}
.hero-route .a{color:var(--red);font-family:var(--cn);font-size:15px;letter-spacing:.05em;font-weight:700}
.hero-route .b{color:var(--ink)}

/* ---------- Section base ---------- */
section{padding: clamp(72px, 10vw, 140px) var(--pad)}
.container{max-width:var(--maxw);margin:0 auto}
.eyebrow{
  font-family:var(--mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--muted);display:flex;align-items:center;gap:14px;
  margin-bottom:18px;
}
.eyebrow::before{
  content:"";width:24px;height:1px;background:var(--red);
}
h2.section-title{
  font-family:var(--serif);font-weight:400;
  font-size: clamp(36px, 5.4vw, 72px);
  line-height:1;letter-spacing:-.025em;
  margin-bottom:18px;
}
h2.section-title .it{font-style:italic}
h2.section-title .red{color:var(--red)}

/* ---------- Why us / pricing comparison ---------- */
.why{background:var(--bone);border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}
.why-head{
  display:grid;grid-template-columns:1fr 1fr;gap:48px;
  margin-bottom: clamp(40px, 6vw, 72px);
}
@media(max-width:800px){.why-head{grid-template-columns:1fr;gap:24px}}
.why-intro{
  font-size:18px;line-height:1.55;
  max-width:48ch;
}

.compare{
  display:grid;
  grid-template-columns: repeat(3, 1fr);
  gap:0;
  border:1px solid var(--ink);
  background:var(--paper);
}
@media(max-width:900px){.compare{grid-template-columns:1fr}}
.col{
  padding: 36px 32px 40px;
  border-right:1px solid var(--ink);
  position:relative;
  transition: background .35s;
}
.col:last-child{border-right:0}
@media(max-width:900px){.col{border-right:0;border-bottom:1px solid var(--ink)} .col:last-child{border-bottom:0}}
.col.us{background:var(--ink);color:var(--paper)}
.col.us::before{
  content:"YOU SAVE";
  position:absolute;top:-1px;right:-1px;
  background:var(--red);color:var(--paper);
  font-family:var(--mono);font-size:10px;letter-spacing:.2em;
  padding:6px 10px;
}
.col-tag{
  font-family:var(--mono);font-size:10px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--muted);margin-bottom:14px;
}
.col.us .col-tag{color:rgba(255,255,255,.55)}
.col-name{
  font-family:var(--serif);font-size:24px;font-weight:500;letter-spacing:-.01em;
  margin-bottom:18px;line-height:1.15;
}
.col-price{
  font-family:var(--serif);font-size:46px;line-height:1;font-weight:400;
  margin-bottom:8px;letter-spacing:-.02em;
}
.col.us .col-price{color:#fff}
.col-price .currency{font-size:22px;vertical-align:8px;color:var(--muted);margin-right:2px}
.col.us .col-price .currency{color:rgba(255,255,255,.5)}
.col-unit{font-size:13px;color:var(--muted);margin-bottom:22px}
.col.us .col-unit{color:rgba(255,255,255,.6)}
.col-detail{font-size:13px;line-height:1.55;color:var(--muted)}
.col.us .col-detail{color:rgba(255,255,255,.7)}
.col-saving{
  margin-top:18px;font-family:var(--mono);font-size:12px;
  color:var(--red);font-weight:500;letter-spacing:.04em;
}

/* ---------- HOW (process) ---------- */
.how-steps{
  margin-top: clamp(40px, 6vw, 72px);
  border-top:1px solid var(--ink);
}
.step{
  display:grid;
  grid-template-columns: 80px 1fr 1.4fr 200px;
  gap:32px;
  padding:30px 0;
  border-bottom:1px solid var(--ink);
  align-items:baseline;
  transition: padding-left .4s cubic-bezier(.2,.7,.2,1);
}
.step:hover{padding-left:18px}
@media(max-width:800px){
  .step{grid-template-columns: 60px 1fr;gap:14px 20px}
  .step .step-time{grid-column:2;font-size:11px;color:var(--muted);margin-top:-6px}
  .step .step-body{grid-column:2}
}
.step-num{
  font-family:var(--mono);font-size:13px;color:var(--muted);
  letter-spacing:.1em;
}
.step-title{
  font-family:var(--serif);font-size:clamp(22px,2.6vw,30px);font-weight:500;
  letter-spacing:-.015em;line-height:1.15;
}
.step-body{font-size:15px;color:var(--muted);line-height:1.55;max-width:50ch}
.step-time{
  font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;
  color:var(--ink);text-align:right;
}

/* ---------- Categories ---------- */
.cats-grid{
  display:grid;
  grid-template-columns: repeat(3, 1fr);
  gap:1px;
  background:var(--ink);
  border:1px solid var(--ink);
  margin-top:32px;
}
@media(max-width:800px){.cats-grid{grid-template-columns:repeat(2, 1fr)}}
@media(max-width:500px){.cats-grid{grid-template-columns:1fr}}
.cat{
  background:var(--paper);
  padding: 28px 26px 32px;
  transition: background .3s;
  position:relative;
  overflow:hidden;
}
.cat:hover{background:var(--bone)}
.cat-num{font-family:var(--mono);font-size:11px;color:var(--muted);letter-spacing:.18em;margin-bottom:18px}
.cat-title{font-family:var(--serif);font-size:22px;font-weight:500;line-height:1.15;letter-spacing:-.01em;margin-bottom:8px}
.cat-sub{font-size:13px;color:var(--muted);line-height:1.55}
.cat::after{
  content:"→";position:absolute;top:24px;right:22px;
  font-family:var(--serif);font-size:18px;color:var(--ink);
  opacity:0;transform:translateX(-6px);
  transition:opacity .3s, transform .3s;
}
.cat:hover::after{opacity:1;transform:translateX(0)}

.avoid{
  margin-top:24px;
  padding:18px 22px;
  background:var(--bone);
  border:1px solid var(--ink);
  font-size:13px;color:var(--muted);
  display:flex;gap:14px;align-items:flex-start;
}
.avoid strong{color:var(--ink);font-weight:600;margin-right:6px}
.avoid .x{
  color:var(--red);font-family:var(--mono);font-weight:700;font-size:15px;line-height:1;flex-shrink:0;
}

/* ---------- Founders ---------- */
.founders{background:var(--ink);color:var(--paper);position:relative;overflow:hidden}
.founders .eyebrow{color:rgba(255,255,255,.5)}
.founders .eyebrow::before{background:var(--red)}
.founders h2.section-title{color:var(--paper)}

.founders-grid{
  display:grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 6vw, 80px);
  margin-top: clamp(40px, 6vw, 72px);
}
@media(max-width:800px){.founders-grid{grid-template-columns:1fr;gap:40px}}
.founder{
  border-top:1px solid rgba(255,255,255,.18);
  padding-top:28px;
}
.f-role{
  font-family:var(--mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--red);margin-bottom:14px;
}
.f-name{
  font-family:var(--serif);font-size:clamp(28px,3.4vw,40px);font-weight:400;
  letter-spacing:-.02em;line-height:1.05;margin-bottom:18px;
}
.f-name .it{font-style:italic}
.f-bio{font-size:15px;line-height:1.6;color:rgba(255,255,255,.78);max-width:42ch}
.f-bio em{
  color:var(--paper);font-style:normal;
  border-bottom:1px dotted rgba(255,255,255,.4);
  padding-bottom:1px;
}

.founders-quote{
  margin-top: clamp(60px, 8vw, 100px);
  font-family:var(--serif);font-style:italic;font-weight:300;
  font-size: clamp(28px, 3.6vw, 48px);
  line-height:1.2;letter-spacing:-.02em;
  max-width:24ch;
  color:var(--paper);
}
.founders-quote .quote-mark{color:var(--red);font-size:1.4em;line-height:0;vertical-align:-.18em;margin-right:4px}

/* Big watermark CN char */
.cn-watermark{
  position:absolute;
  font-family:var(--cn);
  color:var(--red);
  opacity:.07;
  font-weight:700;
  pointer-events:none;
  user-select:none;
  line-height:1;
}
.cn-wm-1{
  bottom:-40px;right:-20px;
  font-size:clamp(280px, 36vw, 540px);
}

/* ---------- Quote / contact form ---------- */
.quote{
  background:var(--paper);
}
.quote-grid{
  display:grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 6vw, 96px);
  align-items:start;
}
@media(max-width:900px){.quote-grid{grid-template-columns:1fr}}

.quote-promise{
  list-style:none;
  margin-top:32px;
  border-top:1px solid var(--ink);
}
.quote-promise li{
  display:flex;gap:18px;align-items:flex-start;
  padding:18px 0;
  border-bottom:1px solid rgba(35,31,32,.15);
  font-size:15px;line-height:1.5;
}
.quote-promise li .check{
  flex-shrink:0;width:20px;height:20px;
  background:var(--red);color:var(--paper);
  display:grid;place-items:center;
  font-size:12px;font-weight:700;
  margin-top:2px;
  border-radius:50%;
}

form.q-form{
  background:var(--bone);
  border:1px solid var(--ink);
  padding: clamp(28px, 4vw, 44px);
  display:flex;flex-direction:column;gap:18px;
  position:relative;
}
form.q-form::before{
  content:"NO FEE · NO OBLIGATION";
  position:absolute;top:-1px;right:-1px;
  background:var(--ink);color:var(--paper);
  font-family:var(--mono);font-size:10px;letter-spacing:.2em;
  padding:6px 12px;
}
.field{display:flex;flex-direction:column;gap:6px}
.field label{
  font-family:var(--mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;
  color:var(--muted);
}
.field input, .field textarea, .field select{
  font-family:var(--sans);font-size:15px;
  background:transparent;
  border:0;border-bottom:1px solid var(--ink);
  padding:8px 0 10px;
  color:var(--ink);
  transition: border-color .3s;
}
.field input:focus, .field textarea:focus, .field select:focus{
  outline:0;border-bottom-color:var(--red);
}
.field textarea{resize:vertical;min-height:90px;line-height:1.5}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media(max-width:520px){.field-row{grid-template-columns:1fr}}

form.q-form button[type=submit]{
  margin-top:8px;
  align-self:flex-start;
  background:var(--ink);color:var(--paper);
  padding:14px 24px;font-size:13px;letter-spacing:.04em;font-weight:500;
  display:inline-flex;align-items:center;gap:12px;
  border:1px solid var(--ink);
  transition: all .3s;
}
form.q-form button[type=submit]:hover{background:var(--red);border-color:var(--red);transform:translateY(-1px)}
.form-success{
  display:none;
  padding:18px;background:var(--ink);color:var(--paper);
  font-size:14px;line-height:1.5;
}
.form-success.show{display:block;animation:fadein .5s}
@keyframes fadein{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}

/* ---------- Footer ---------- */
footer{
  background:var(--ink);color:var(--paper);
  padding: clamp(48px, 6vw, 80px) var(--pad) 28px;
}
.foot-top{
  max-width:var(--maxw);margin:0 auto;
  display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;
  gap:40px;
  padding-bottom:48px;
  border-bottom:1px solid rgba(255,255,255,.18);
}
@media(max-width:800px){.foot-top{grid-template-columns:1fr 1fr;gap:30px}}
@media(max-width:520px){.foot-top{grid-template-columns:1fr}}
.foot-brand .brand{margin-bottom:18px}
.foot-brand .brand-en{color:var(--paper)}
.foot-brand p{font-size:14px;line-height:1.6;color:rgba(255,255,255,.65);max-width:34ch}
.foot-col h4{
  font-family:var(--mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;
  color:rgba(255,255,255,.5);margin-bottom:18px;font-weight:400;
}
.foot-col ul{list-style:none;display:flex;flex-direction:column;gap:10px}
.foot-col a{font-size:14px;color:rgba(255,255,255,.85);transition:color .25s}
.foot-col a:hover{color:var(--red)}

.foot-bottom{
  max-width:var(--maxw);margin:0 auto;
  padding-top:24px;
  display:flex;justify-content:space-between;flex-wrap:wrap;gap:14px;
  font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;
  color:rgba(255,255,255,.4);
}
.foot-bottom .red-dot{color:var(--red)}

/* hero CN big */
.hero-cn-big{
  position:absolute;
  font-family:var(--cn);
  color:var(--red);
  font-weight:700;
  line-height:.85;
  pointer-events:none;
  user-select:none;
  opacity:.05;
  font-size: clamp(360px, 50vw, 800px);
  bottom:-12vw;right:-4vw;
  letter-spacing:.04em;
}

/* ---------- About strip ---------- */
.about-strip{
  background:var(--bone-2);
  border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);
}
.about-grid{
  display:grid;grid-template-columns: .9fr 1.1fr; gap: clamp(40px, 6vw, 96px);
  align-items:center;
}
@media(max-width:900px){.about-grid{grid-template-columns:1fr}}
.about-img{
  aspect-ratio: 4/5;
  background:var(--ink);
  background-image:url("https://images.unsplash.com/photo-1494412651409-8963ce7935a7?auto=format&fit=crop&w=1200&q=70");
  background-size:cover;background-position:center;
  border:1px solid var(--ink);
  position:relative;
  overflow:hidden;
}
.about-img::after{
  content:"";position:absolute;inset:0;
  background: linear-gradient(180deg, transparent 50%, rgba(35,31,32,.3));
}
.about-img-cap{
  position:absolute;bottom:18px;left:18px;right:18px;
  color:var(--paper);
  font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;
  z-index:2;display:flex;justify-content:space-between;
}
.about-text h2{margin-bottom:22px}
.about-body{font-size:17px;line-height:1.6;color:var(--ink);max-width:50ch}
.about-body p+p{margin-top:18px}
.about-stats{
  display:grid;grid-template-columns:repeat(3,1fr);gap:0;
  margin-top:36px;
  border-top:1px solid var(--ink);
}
.about-stat{padding:20px 0;border-right:1px solid rgba(35,31,32,.2)}
.about-stat:last-child{border-right:0}
.about-stat .num{
  font-family:var(--serif);font-size:clamp(32px,3.6vw,46px);font-weight:400;
  letter-spacing:-.02em;line-height:1;
}
.about-stat .num .red{color:var(--red)}
.about-stat .lbl{
  font-family:var(--mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;
  color:var(--muted);margin-top:8px;
}

/* ---------- FAQ ---------- */
.faq-list{margin-top:32px;border-top:1px solid var(--ink)}
details.faq{
  border-bottom:1px solid var(--ink);
  padding:24px 0;
}
details.faq summary{
  list-style:none;cursor:pointer;
  display:flex;justify-content:space-between;align-items:center;gap:24px;
  font-family:var(--serif);font-size:clamp(20px, 2.2vw, 26px);font-weight:500;
  letter-spacing:-.01em;line-height:1.25;
}
details.faq summary::-webkit-details-marker{display:none}
details.faq summary .pm{
  flex-shrink:0;width:22px;height:22px;position:relative;
  transition: transform .35s cubic-bezier(.2,.7,.2,1);
}
details.faq summary .pm::before, details.faq summary .pm::after{
  content:"";position:absolute;left:50%;top:50%;
  background:var(--ink);
}
details.faq summary .pm::before{width:14px;height:1.5px;transform:translate(-50%,-50%)}
details.faq summary .pm::after{width:1.5px;height:14px;transform:translate(-50%,-50%);transition:transform .3s}
details.faq[open] summary .pm::after{transform:translate(-50%,-50%) scaleY(0)}
details.faq .ans{
  margin-top:14px;font-size:15px;line-height:1.65;color:var(--muted);max-width:68ch;
}
details.faq[open] summary .pm{transform:rotate(90deg)}

/* helpers */
.num-mono{font-family:var(--mono);font-variant-numeric:tabular-nums}